✓ Free chapter — instant access

✓ Exclusive prelaunch discount

✓ First in line when it drops

✓ 12 in-depth chapters + bonuses

12 Chapters. Zero Fluff. All Conversion.

Here's a taste of what prelaunch list members will get access to first

Offers, Funnels & Meta-Offers

How to structure your offer from niche selection through to pricing, ROI frameworks, and the "meta-offer" system that turns a single product into a complete revenue engine.

Front-End Offers That Drive Volume

Value ladder strategy, cart-to-product matching, catching cart abandoners, and why exit-pops are destroying your conversions — plus countdown and scarcity tactics that actually work.

Bump-Offer Secrets

Why the "fries with that" analogy is a lie, how to design bump-offers that boost AOV without confusing buyers, and the essential elements every bump needs to convert.

Upsells & The Power of AOV

Funnel purchase patterns, front-end to first upsell matching, combating upsell fatigue, and the "Benefits Triangle" framework for offers that feel like a natural next step.

Downsells — The Misused Goldmine

Why most downsells actually hurt your funnel, how to create economic variations that rescue lost sales, and the one-click downsell strategy that can seriously increase your revenue.

Pricing Secrets & Payment Tactics

Psychological pricing, the "uncanny valley" of price points, split-pay strategies that unlock more buyers, subscription models, and payment processing platforms compared.

High-Converting Checkout Design

Embedded, pop-up, and full-page cart types — plus multi-step vs. single-step carts, above-the-fold essentials, and the core elements every checkout needs to close the sale.

Conversion Rate Optimization

The three CRO levers (offer, copy, design), why minimalistic carts outperform, call-to-action psychology, and the small design changes that produce outsized results.

Bonuses: Affiliates, Automations & Learn

Three bonus chapters covering ThriveCart's affiliate system, advanced automation workflows, and delivering courses through ThriveCart Learn — everything to scale beyond your first funnel.

Why Join the Prelaunch List?

This isn't just an email list. Prelaunch members get a free chapter delivered immediately so you can start applying these strategies today. When the book launches, you'll receive your exclusive discount code before anyone else — and with only 100 discounted copies available, the people on this list get first access. Once they're claimed, the discount disappears and the book goes to full price. No exceptions. 

12

In-depth Chapters

3

Bonus Sections

100

Prelaunch Copies Only

1

Free Chapter — Now

SB

About Steve Benn

Steve has spent over a decade in the SaaS and Martech space, building sales funnels and high-converting offers that have generated millions in revenue. The Unofficial ThriveCart Playbook distills everything he's learned into a practical, no-fluff guide that any course creator, coach, or digital entrepreneur can use to scale their business.

1100 Copies. One Prelaunch List. Don't Miss It.

When the prelaunch copies are gone, the discount is gone. Join the list now to claim your free chapter and secure your spot for launch day.

© 2026 Steve Benn. All rights reserved. This is not affiliated with or endorsed by ThriveCart. 

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Plus Fast Action Bonus: Sales Page Template